KEYSTONERS
KEYSTONERS
KEYSTONERS
How long can you afford to be seen as the outsider?
How long can you afford to be seen as the outsider?
Master cross-cultural leadership, in weeks not months.
Master
cross-cultural leadership,
in weeks not months.
Master cross-cultural leadership,
in weeks not months.
The Leadership Coach for Expats in Vietnam & Global Vietnamese
The Leadership Coach
for Expats in Vietnam &
Global Vietnamese
The Leadership Coach
for Expats in Vietnam & Global Vietnamese
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Even high-performing leaders can stall in Vietnam.
Not because they lack skills, but because culture quietly rewrites the rules, and no one hands you that playbook.
If you’re an Expat or a Global Vietnamese, chances are:
• you’re adapting fast, but trust stays thin.
• you’re delivering, but early missteps cost momentum.
• you sense the codes, but adjusting feels like shrinking.
• you need traction, but trial-and-error is too expensive.
This isn’t about starting over.
It’s about becoming the leader who lands:
clearly, credibly, and fast.
Start with the 5-minute scan to spot credibility blind spots and fix them fast.
Even high-performing leaders can stall in Vietnam. Not because they lack skills, but because culture quietly rewrites the rules, and no one hands you that playbook.
If you’re an Expat or a Global Vietnamese, chances are:
• you’re adapting fast, but trust stays thin.
• you’re delivering, but early missteps cost momentum.
• you sense the codes, but adjusting feels like shrinking.
• you need traction, but trial-and-error is too expensive.
This isn’t about starting over.
It’s about becoming the leader who lands: clearly, credibly, and fast.
Start with the 5-minute scan trusted by leaders to spot credibility blind spots and fix them fast.
Even high-performing leaders can stall in Vietnam. Not because they lack skills, but because culture quietly rewrites the rules, and no one hands you that playbook.
If you’re an Expat or a Global Vietnamese, chances are:
• you’re adapting fast, but trust stays thin.
• you’re delivering, but early missteps cost momentum.
• you sense the codes, but adjusting feels like shrinking.
• you need traction, but trial-and-error is too expensive.
This isn’t about starting over.
It’s about becoming the leader who lands: clearly, credibly, and fast.
Start with the 5-minute scan to spot credibility blind spots and fix them fast.
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Hi, I'm Julie.
I help Expats in Vietnam & Global Vietnamese fast-track trust, lead across cultures, and deliver results that scale.
You’ve delivered before, but in Vietnam, the rules are different.
Trust doesn’t land automatically. Respect doesn’t follow the title.
And early missteps quietly stall momentum.
That’s why I coach leaders to:
• Be trusted from Day One, without shrinking who they are
• Be respected beyond the title
• Deliver fast wins, no missteps
• Build credibility that converts fast
Because when your leadership lands:
➝ Teams align quicker
➝ Projects accelerate
➝ Impact becomes visible for your next move
With 20 years of global leadership across Vietnam, China & France, including as Partner at AB InBev, I’ve lived the pressure of leading across cultures, and built a coaching method that delivers both confidence & operational ROI.
I make sure that you thrive in & from Vietnam.
Ready?
T
T
i
i
Hi, I'm Julie.
I help Expats in Vietnam & Global Vietnamese fast-track trust, lead across cultures, and deliver results that scale.
You’ve delivered before,
but in Vietnam, the rules are different.
Trust doesn’t land automatically.
Respect doesn’t follow the title.
And early missteps quietly stall momentum.
That’s why I coach leaders to:
• Be trusted from Day1, without shrinking who they are
• Be respected beyond the title
• Deliver fast wins, no missteps
• Build credibility that converts fast
Because when your leadership lands:
➝ Teams align quicker
➝ Projects accelerate
➝ Impact becomes visible for your next move
With 20 years of global leadership across Vietnam, China & France, including as Partner at AB InBev, I’ve lived the pressure of leading across cultures, and built a coaching method that delivers both confidence & operational ROI.
I make sure that you thrive in & from Vietnam.
Ready?
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P
P
Here's what happens when you're no longer seen as the outsider.
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
MILESTONE
“I went from drained and stuck in silos to leading a launch delivered 3 weeks early. Julie unlocked what I couldn’t see.”
Laura M.
GM
Hanoi, Vietnam
American
MILESTONE
"Julie showed me how to cut through by making my voice land where it counts.”
Mai L.
Regional Operations Lead
Singapore
Vietnamese
MILESTONE
“Turns out, they weren’t ignoring me after 9 months in Vietnam, they just didn’t feel me. Julie helped me close that gap without pushing harder.”
Matthias. K
Transformation Lead
Hanoi, Vietnam
German
MILESTONE
“The strategy was solid. It was my delivery that stirred friction. Julie helped me adjust fast, and we hit every target without the drama.”
Hélène V.
Head of Operations
HCMC, Vietnam
French
MILESTONE
“I stopped overexplaining. We worked on the clarity of messages, and now even HQ waits for my cue.”
Huy N.
Commercial Director
HCMC, Vietnam
Vietnamese
MILESTONE
“Julie helped me drop the masks, now I lead as one version of me, and it’s the one that just got promoted.”
Trinh L.
Regional Marketing Lead
Australia
Vietnamese
MILESTONE
In Europe and Africa, I drove by focusing on results first. The same didn't work here. Once I knew what and how to shift to, the results came fast.
Guillaume B.
COO
HCMC Vietnam
French
MILESTONE
"Julie shared with the team in a concise accurate way what took me five years in Vietnam to figure out myself."
Patrick T.
L&D Manager
HCMC, Vietnam
British
You could spend the next 12 months figuring it out alone.
You could spend the next 12 months figuring it out alone.
You could spend the next 12 months figuring it out alone.
Or build traction in weeks with strategy grounded in performance, not guesswork.
Or build traction in weeks with strategy grounded in performance, not guesswork.
Or build traction in weeks with strategy grounded in performance, not guesswork.
What could you achieve with that time saved?
What could you achieve with that time saved?
What could you achieve with that time saved?
Master cross-cultural leadership in weeks, not months.
We make sure you thrive in & from Vietnam.
Master cross-cultural leadership in weeks, not months.
We make sure you thrive in & from Vietnam.
Cross-cultural Leadership Coaching
© 2024 Keystoners
Master cross-cultural leadership in weeks, not months.
We make sure you thrive in & from Vietnam.